Can I build a career as a social impact producer?
Absolutely! People are increasingly holding brands and individuals accountable, and organizations are recognizing the need for investing in social impact. Here are some examples: “In This Time of Social Change, Can a Brand Also Be an Ally?” “Influencer marketing, long lacking diversity, faces a reckoning” As a result, there is greater investment in social impact!
What are the most common pitfalls in social impact, and how can they be avoided?
Addressing social issues only when they become unavoidable. This article is a great example: “Why removing Blackface Episodes Is ‘Just Trying to Band-Aid Over History”
Not listening to the target group that you are trying to help. The Activist was an example of a TV show imagined without sufficiently working with grassroots activists to assess their needs.
What is a listening tour?
This is typically done at the start of a campaign and at moments where you need to re-evaluate or change campaign strategy. In an impact campaign a listening tour is a series of conversations with various people who are working on and are most directly affected by an issue. For example, if you are working on a campaign on criminal justice reform, you would want to meet with key stakeholders: incarcerated people, re-entry professionals, prison administrators and teachers, and more to understand the biggest challenges in the space and how your campaign can help. Listening tours can also be done for measurement and evaluation purposes, where you ask all your campaign partners or audiences, how your impact campaign has impacted them.
What is the difference between a social impact and marketing agency?
The primary goal of a marketing agency is to achieve maximum engagement with a product/project. While a social impact agency also works to increase engagement, their primary goal is for a project to generate the most meaningful, positive social change.