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What is a listening tour?

This is typically done at the start of a campaign and at moments where you need to re-evaluate or change campaign strategy. In an impact campaign a listening tour is a series of conversations with various people who are working on and are most directly affected by an issue. For example, if you are working on a campaign on criminal justice reform, you would want to meet with key stakeholders: incarcerated people, re-entry professionals, prison administrators and teachers, and more to understand the biggest challenges in the space and how your campaign can help. Listening tours can also be done for measurement and evaluation purposes, where you ask all your campaign partners or audiences, how your impact campaign has impacted them.

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