Create a long-term vision with short-term goals
Outreach to networks and partner coalitions
Produce impact reports to assess and evaluate key learnings
Strategically implement, monitor, and market social change
The Center for Social Impact defines social impact as “The net effect of an activity on a community and the well-being of individuals and families”
Social impact = positive change in society. Authentic social impact helps change systems and is intersectional. It addresses how a variety of issues are linked with one another e.g. how racial inequity is related to climate change, since the people most impacted by climate change are the global majority.
WHAT IS AN
An impact producer is someone who works on a project, often on a film, to help it create social impact. The impact producer often works on creating an impact strategy, leading the development of impact marketing materials, building partnerships, and measuring and evaluating impact. That’s what we do! To see examples of impact production, check out Our Work.
What are the most common pitfalls in social impact, and how can they be avoided?
Addressing social issues only when they become unavoidable. This article is a great example: “Why removing Blackface Episodes Is ‘Just Trying to Band-Aid Over History”
Not listening to the target group that you are trying to help. The Activist was an example of a TV show imagined without sufficiently working with grassroots activists to assess their needs.
How to Avoid Them:
Create a long-term strategy. Even if the impact campaign will only last for a few months, think about how you want it to contribute to long-term cultural change.
Ask yourself: who is missing from the table, and then bring them in. For example, if in a campaign on women’s reproductive justice, you see that you aren’t amplifying reproductive justice work done by BIPOC women, then actively search for BIPOC-led organizations and activists.
Work with the most impacted communities to identify what can achieve real impact. Involve them from the very beginning, and do a listening tour!
What is a listening tour?
This is typically done at the start of a campaign and at moments where you need to re-evaluate or change campaign strategy. In an impact campaign a listening tour is a series of conversations with various people who are working on and are most directly affected by an issue. For example, if you are working on a campaign on criminal justice reform, you would want to meet with key stakeholders: incarcerated people, re-entry professionals, prison administrators and teachers, and more to understand the biggest challenges in the space and how your campaign can help. Listening tours can also be done for measurement and evaluation purposes, where you ask all your campaign partners or audiences, how your impact campaign has impacted them.
What is the difference between a social impact and marketing agency?
The primary goal of a marketing agency is to achieve maximum engagement with a product/project. While a social impact agency also works to increase engagement, their primary goal is for a project to generate the most meaningful, positive social change.
Can I build a career as a social impact producer?
Absolutely! People are increasingly holding brands and individuals accountable, and organizations are recognizing the need for investing in social impact. Here are some examples: “In This Time of Social Change, Can a Brand Also Be an Ally?” “Influencer marketing, long lacking diversity, faces a reckoning” As a result, there is greater investment in social impact!
How do I get started as an impact producer?
Search for organizations that are working on impact campaigns that you are passionate about. Reach out to them, and ask them if they have any opportunities for young, aspiring impact producers!
If you’d like to work with us, fill out our Impact Fellow application below: